Russell Simmons, founder of the original hip-hop record label, Def Jam, presides over a media empire that includes the Phat Farm clothing label and an advertising agency. In this straight-talking autobiography, Simmons candidly describes his childhood in Queens, where he and his brother Run (of the legendary hip-hop group Run-D.M.C.) were initiated into New York's vibrant street culture. Simmons, who has worked with everyone from the Beastie Boys to DMX, spices his memoir with behind-the-scenes tales of hip-hop legends, as well as offering advice for wannabe entrepreneurs. Paperback: 288 pages Publisher: Three Rivers Press; Reprint edition (September 24, 2002) Language: English ISBN: 0609807153 Product Dimensions: 9.1 x 6.2 x 0.8 inches